How to Add Testimonials in Shopify

Introduction
Why Testimonials Matter
Adding Testimonials Using Shopify’s Built-In Tools
Using Best Shopify Apps for Testimonials
Custom Coding: Adding a Personalized Testimonial Section
FAQ
Conclusion

Introduction

Have you ever wondered how to increase your Shopify store's credibility and boost sales? Customer testimonials are powerful tools that can significantly enhance your store's reputation and convince potential buyers to trust your brand. In this blog post, you will learn how to add testimonials in Shopify and why they are vital for your e-commerce success.

Adding testimonials to your Shopify store isn't just about slapping some quotes on a page. It's about strategically placing authentic, persuasive customer reviews that can help convert browsers into buyers. We'll explore various methods to integrate testimonials, including using built-in theme options, installing apps, and custom coding for a personalized touch.

By the end of this article, you'll have a comprehensive understanding of:

The importance of testimonials in e-commerce.
How to use Shopify’s built-in tools to add testimonials.
The best Shopify apps for creating and managing testimonials.
Custom coding techniques for a more tailored testimonial section.

Ready to transform your Shopify store with the power of customer testimonials? Let’s dive in!

Why Testimonials Matter

Building Trust and Credibility

In today’s digital age, building trust online is crucial. Testimonials act as social proof, showing potential customers that others have had positive experiences with your products. This can dramatically increase your brand's credibility.

Boosting Conversion Rates

According to various studies, customer testimonials can boost conversion rates by up to 34%. When potential buyers see that others like your product, they are more likely to make a purchase.

SEO Benefits

Including testimonials on your site can also improve your SEO. Fresh, user-generated content keeps your store active and relevant in the eyes of search engines.

Adding Testimonials Using Shopify’s Built-In Tools

Using Theme Customizer

Most Shopify themes come with built-in sections for testimonials. Here’s how to add and customize them:

Access the Theme Customizer:
- Go to your Shopify admin panel.
- Navigate to Online Store > Themes.
- Click on Customize next to your current theme.
Add the Testimonials Section:
- In the theme customizer, look for the option to add a new section.
- Select Testimonials from the available options.
- Customize the content by adding customer quotes, names, and any other relevant info.
Save and Publish:
- Once you are satisfied with the changes, click Save.
- Check your store to ensure the testimonials are displayed correctly.

Limitations and Considerations

While using the built-in theme customizer is straightforward, it may offer limited customization options. If you need more flexibility, you might want to consider using apps or custom coding.

Using Best Shopify Apps for Testimonials

Shopify offers a variety of apps that can help you manage customer testimonials more effectively. Here are some of the most popular ones:

Loox – Photo Reviews and Referrals

Features:

Collects photo and video reviews from customers.
Automates review requests.
Easy integration with your Shopify store.

How to Install:

Go to the Shopify App Store.
Search for Loox – Photo Reviews.
Click on Add app and follow the installation instructions.

Yotpo – Product Reviews and Photos

Features:

Collects reviews via email after a purchase.
Supports photos and video reviews.
Customizable review widgets.

How to Install:

Navigate to the Shopify App Store.
Search for Yotpo.
Click Add app and complete the installation process.

These apps offer more advanced features, such as automated review requests, photo reviews, and customizable displays, making it easier to collect and showcase authentic testimonials.

Custom Coding: Adding a Personalized Testimonial Section

If you have specific needs that aren't met by default options or apps, adding custom code can be an effective solution. Here’s a simple guide to adding a testimonial section with custom code:

Step-by-Step Guide

Access the Shopify Theme Code Editor:
- Go to your Shopify admin panel.
- Navigate to Online Store > Themes.
- Click on Actions > Edit code.
Add a New Section:
- In the sidebar, click Add a new section.
- Name the new section testimonial-custom.
- Insert the following code:

{% schema %}
{
  "name": "Custom Testimonials",
  "settings": [
    {
      "type": "text",
      "id": "testimonial_1",
      "label": "Testimonial 1"
    },
    {
      "type": "text",
      "id": "author_1",
      "label": "Author 1"
    },
    {
      "type": "image_picker",
      "id": "image_1",
      "label": "Author Image 1"
    },
    {
      "type": "text",
      "id": "testimonial_2",
      "label": "Testimonial 2"
    },
    {
      "type": "text",
      "id": "author_2",
      "label": "Author 2"
    },
    {
      "type": "image_picker",
      "id": "image_2",
      "label": "Author Image 2"
    }
  ]
}
{% endschema %}

<div class="testimonial-section">
  <div class="testimonial">
    <img src="{{ section.settings.image_1 }}" alt="{{ section.settings.author_1 }}">
    <p>{{ section.settings.testimonial_1 }}</p>
    <h5>{{ section.settings.author_1 }}</h5>
  </div>
  <div class="testimonial">
    <img src="{{ section.settings.image_2 }}" alt="{{ section.settings.author_2 }}">
    <p>{{ section.settings.testimonial_2 }}</p>
    <h5>{{ section.settings.author_2 }}</h5>
  </div>
</div>

Customize the CSS:
- Go to your theme’s CSS file (theme.scss.liquid or similar).
- Add custom styles to make the testimonial section visually appealing.

.testimonial-section {
  display: flex;
  flex-direction: column;
  align-items: center;
  margin: 2rem 0;
}

.testimonial {
  border: 1px solid #ddd;
  padding: 1rem;
  margin: 1rem 0;
  max-width: 600px;
  text-align: center;
}

.testimonial img {
  border-radius: 50%;
  width: 100px;
  height: 100px;
  object-fit: cover;
}

.testimonial p {
  font-size: 1rem;
  margin: 0.5rem 0;
}

.testimonial h5 {
  font-weight: bold;
  margin: 0;
}

Benefits of Custom Coding

Custom coding allows you to have full control over the design and functionality of your testimonial section. This is especially useful if you have specific branding requirements or want unique features that standard apps don't offer.

FAQ

How can I ensure my testimonials look good on mobile devices?

Most Shopify themes and apps are responsive by default. If you are custom coding your testimonial section, ensure your CSS includes media queries to adjust the layout for smaller screens.

Can I add video testimonials?

Yes, many testimonial apps like Loox and Yotpo support video reviews. If you’re custom coding, you can embed video links directly into your testimonial HTML.

How do I encourage customers to leave testimonials?

Send follow-up emails after a purchase, offer small incentives like discounts for future purchases, and make the process as easy as possible.

Are there any free apps for testimonials?

Yes, some apps like Testimonials Master offer free plans with basic features. Explore the options in the Shopify App Store to find one that meets your needs.

Can I add testimonials without apps or code?

Yes, by using the built-in features of your Shopify theme, though they might be limited in customization options.

Conclusion

Adding customer testimonials to your Shopify store is a powerful way to enhance credibility and drive sales. Whether you use built-in theme features, leverage advanced apps, or dive into custom coding, the key is to display authentic, persuasive testimonials that resonate with potential customers. Implement these strategies today to start reaping the benefits of social proof in your e-commerce venture.

By now, you should have a comprehensive understanding of how to add testimonials to your Shopify store and why they are so essential. Take the next step and transform your store with these powerful social proofs. Happy selling!