How to Add a Featured Collection on Shopify

Table of Contents

1. Introduction
2. What is a Featured Collection on Shopify?
3. Step-by-Step Guide to Adding a Featured Collection
4. Troubleshooting Common Issues
5. Additional Tips for Managing Featured Collections
6. Conclusion

Introduction

Have you ever wondered how to make certain products in your Shopify store stand out? Maybe you’ve got a new collection you’re excited about or a set of top sellers you want to highlight. Adding a featured collection is an optimal way to draw attention to specific products, increasing engagement and potentially boosting sales. But how do you go about it?

In this comprehensive guide, we'll walk you through the steps of adding a featured collection on Shopify. Whether you're a beginner or an experienced store owner, this post will help you effectively showcase your selected products on your homepage.

By the end of this article, you'll know how to:

• Create a featured collection on Shopify.
• Customize your theme to display the collection.
• Troubleshoot common issues that may arise.

Let’s dive in!

What is a Featured Collection on Shopify?

A featured collection on Shopify is a selected group of products highlighted for customers to see when they land on your homepage. This section can be customized to showcase new arrivals, best sellers, promotions, or any specific set of items you choose.

Benefits of a Featured Collection

• Increased Visibility: Spotlighting high-priority products.
• Enhanced User Experience: Allowing customers to quickly find top items.
• Boosted Sales: Encouraging customer engagement and purchases.

Step-by-Step Guide to Adding a Featured Collection

Step 1: Log in to Your Shopify Admin Panel

Before you can create a featured collection, you need to log in to your Shopify admin panel.

1. Go to your Shopify admin page.
2. Enter your email and password, then click “Log in.”

Step 2: Create a Collection

1. From your Shopify admin, go to the Products tab on the left sidebar.
2. Click on Collections.
3. Click the Create collection button.

Step 3: Configure Your Collection

1. Title and Description: Enter a title and description for your collection.
2. Collection Type: You can choose to add products manually or automate the process based on specific conditions (e.g., tags, price).

Step 4: Add Products to Your Collection

1. Scroll down to the Products section.
2. Click Browse, and select the products you want to feature.
3. Once selected, click Add.

Step 5: Save Your Collection

1. After adding products, click the Save button to store your collection.

Step 6: Customize Your Theme to Display Featured Collection

To showcase your featured collection on your homepage, follow these steps:

1. In your Shopify admin, go to Online Store and then Themes.
2. Click Customize next to your current theme.
3. In the theme editor, click on the Homepage section.
4. Find the Featured collection section. If it doesn’t exist, you can add it:
   • Click Add section.
   • Choose Featured collection.
5. Select the collection you created earlier by clicking Change next to the collection.

Step 7: Arrange Your Display

1. You can drag and drop the sections to arrange your homepage layout.
2. Customize the display settings as needed to make it aesthetically pleasing.

Step 8: Save and Preview

1. Once satisfied with your settings, click Save.
2. Preview your homepage to ensure everything looks right.

Troubleshooting Common Issues

Products Not Showing in Collection

• Check Product Visibility: Ensure that the products added to the collection are published and visible in the necessary sales channels.
• Manual vs. Automated Collection: If your collection is not displaying as expected, verify whether it's set to manual or automated and adjust accordingly.

Collection Not Visible on Homepage

• Theme Customization: Confirm that the featured collection section is enabled and properly configured in your theme settings.
• Cache Issues: Sometimes, browser cache can delay changes. Clear your cache or try reloading your site in an incognito window.

Additional Tips for Managing Featured Collections

Use Analytics

Track the performance of featured collections using Shopify’s analytics tools. Monitor metrics like views, clicks, and conversions to optimize your selections.

Seasonal Updates

Regularly update your featured collection to keep it fresh and relevant—consider rotating items based on seasons, holidays, or sales events.

Promotions and Discounts

Boost the effectiveness of your featured collection by including promotions or discounts. Highlighting savings can attract more customers and drive sales.

Conclusion

Adding a featured collection on Shopify is a straightforward yet powerful way to highlight your best products and enhance customer experience. By following the steps outlined in this guide, you’ll be well on your way to creating a visually appealing and effective storefront.

Frequently Asked Questions

What is the difference between a regular collection and a featured collection? A regular collection is simply a group of products. A featured collection is specifically highlighted on the homepage to draw customer attention.

Can I feature multiple collections on my homepage? Yes, many Shopify themes allow you to feature multiple collections. You can add several featured collection sections via the theme customizer.

How often should I update my featured collection? It’s advisable to update your featured collection periodically, at least once a month, to keep your storefront looking fresh and engaging.

By leveraging Shopify’s features and periodic updates, you can keep your online store dynamic and aligned with your marketing goals. Happy selling!