How to Add Google Reviews to Shopify

Table of Contents

1. Introduction
2. Why Add Google Reviews to Shopify?
3. Method 1: Using Third-Party Apps
4. Method 2: Manually Adding Google Reviews Using Code
5. Benefits to Embedding Google Reviews on Your Shopify Store
6. Key Takeaways
7. Conclusion
8. FAQ

Introduction

Imagine landing on a store's website and seeing a glowing review from a satisfied customer. It instantly builds trust, doesn’t it? This is the powerful influence of social proof at work. If you're running a Shopify store, adding Google reviews could be the game-changer you need to build trust and boost sales. Today, we'll walk you through the step-by-step process to add Google reviews to your Shopify store, helping you leverage the power of positive customer feedback.

The digital landscape is flooded with options for consumers, making it essential for online stores to stand out with authentic reviews. Incorporating Google reviews not only increases credibility but also provides potential customers with a comprehensive view of your products and services. This blog post aims to guide you through two methods of embedding Google reviews in your Shopify store.

By the end of this article, you'll be equipped with the knowledge to easily add Google reviews to your Shopify site, enhancing your customer engagement and reputation.

Why Add Google Reviews to Shopify?

Build Trust and Credibility

New customers are likely to trust reviews from previous buyers. Authentic customer feedback displayed on your store can build significant trust and credibility.

Increase Engagement

Featuring reviews on your Shopify store can keep visitors engaged longer, reducing bounce rates and potentially increasing sales.

Boost SEO

Google reviews can enhance your SEO by providing fresh, user-generated content that search engines value highly.

Method 1: Using Third-Party Apps

Step 1: Install the App

Start by browsing the Shopify App Store for a dedicated app that supports Google reviews. Apps like "Judge.me," "Reputon," and "Elfsight" are popular choices. Here, we'll use "Reputon" as an example.

1. Navigate to the Shopify App Store.
2. Search for "Reputon Google Reviews."
3. Click on “Add app” to install.

Step 2: Configure the App

After installation, you'll need to configure the app to start pulling in Google reviews.

1. Open the Reputon app from your Shopify admin panel.
2. Follow the in-app instructions to connect your Google account.
3. Select the Google My Business location you want to pull reviews from.

Step 3: Customize the Widget

Customize how the reviews will appear on your Shopify store to match your site’s branding.

1. Choose from various widget styles like a Carousel, Grid, or List.
2. Adjust settings such as the number of reviews displayed and widget layout.
3. Preview your widget to see how it looks.

Step 4: Add the Widget to Your Store

Finally, embed the widget into your Shopify store.

1. Go to the section of your store where you want the widget to appear.
2. Paste the widget code provided by the app.
3. Save your changes and preview your store to ensure the widget displays correctly.

Method 2: Manually Adding Google Reviews Using Code

Step 1: Collect Your Google Reviews Code

You can manually embed Google reviews by generating an embed code from your Google My Business account.

1. Log in to your Google My Business account.
2. Navigate to the “Reviews” section.
3. Find the review you want to embed and click on the three dots.
4. Select “Embed review” and copy the code.

Step 2: Add the Code to Shopify

Next, you'll need to paste this embed code into your Shopify store.

1. Log in to your Shopify admin panel.
2. Navigate to "Online Store" > "Themes."
3. Click on “Customize” for the theme you’re using.
4. Go to the section where you want to add the review.
5. Choose “Add section” and then “Custom HTML.”
6. Paste the embed code and save your changes.

Benefits to Embedding Google Reviews on Your Shopify Store

Improved Social Proof

Displaying real customer experiences can significantly influence potential buyers by demonstrating your store's reliability and the quality of your products.

Enhanced User Engagement

Google reviews can keep visitors on your site longer as they read through feedback, increasing their engagement and reducing bounce rates.

Higher Conversion Rates

Positive reviews can convert hesitant visitors into customers, boosting your overall sales.

Better Local SEO

Google reviews can improve your local search rankings, making it easier for customers to find your store online.

Key Takeaways

Adding Google reviews to your Shopify store is a strategic move that can significantly impact your business. Whether you choose to use a third-party app for ease and added functionality or opt for the manual coding approach, the result is the same: enhanced trust, better engagement, and increased sales.

Conclusion

Integrating Google reviews into your Shopify store is more than just a cosmetic upgrade—it’s a powerful tool for building trust and boosting conversions. By following the steps outlined in this guide, you can seamlessly add this valuable feature to your store, improving your online presence and encouraging more potential customers to make a purchase.

Remember, in today’s competitive market, authentic customer reviews are gold. They not only validate your business but also create a trustworthy shopping environment for new customers. So don't wait, start integrating Google reviews into your Shopify store today.

FAQ

How do I install the Reputon Google Reviews app on Shopify?

To install the Reputon Google Reviews app, visit the Shopify App Store, search for “Reputon Google Reviews,” and click “Add app.” Follow the installation prompts, then configure and customize the widget according to your preferences.

Can I manually add Google reviews to my Shopify store?

Yes, you can manually add Google reviews by generating an embed code from your Google My Business account and pasting it into the desired section of your Shopify store’s theme.

What are the benefits of adding Google reviews to my Shopify store?

Adding Google reviews can build trust, enhance user engagement, improve SEO, and increase conversion rates by showcasing authentic customer feedback.

Are there any free tools to add Google reviews to Shopify?

Yes, Tagembed offers a free tool that lets you embed Google reviews on your Shopify store. It provides customization options and easy integration.

How do Google reviews improve SEO for my Shopify store?

Google reviews provide fresh, user-generated content that search engines favor, improving your website's SEO and helping it rank higher in search results.