How to Add a Contact Page on Shopify

Table of Contents

1. Introduction
2. Why a Contact Page is Essential
3. How to Add a Contact Page on Shopify
4. Best Practices for an Effective Contact Page
5. Conclusion
6. FAQ

Introduction

Imagine you have a bustling Shopify store, brimming with unique products and loyal customers. Now envision a scenario where a customer has an urgent query but can't seem to find a way to contact you. This frustrating experience can not only affect their buying decision but also harm your brand reputation. Creating an accessible and well-designed contact page is crucial for effective customer communication. It's as important as your product description or checkout process.

In this guide, we’ll delve into the importance of a contact page and provide a detailed, step-by-step process to add a contact page to your Shopify store, ensuring it's easy to find and effective at offering help.

Why a Contact Page is Essential

A contact page is a vital part of your online store. It:

1. Builds Trust: It reassures customers that there’s a real person behind the screen ready to assist them.
2. Enhances User Experience: A seamless way for customers to reach out with queries or concerns can significantly improve their shopping experience.
3. Boosts Sales: By providing an easy way to contact you, customers are more likely to move forward with their purchases rather than abandoning their carts out of frustration.

How to Add a Contact Page on Shopify

Step 1: Create the Contact Page

1. Login to Your Shopify Admin Dashboard:

   • Go to your Shopify dashboard and log in with your credentials.

2. Access the Pages Section:

   • From your dashboard, navigate to Online Store and then click on Pages.

3. Add a New Page:

   • Click the Add Page button in the upper right corner.

4. Title and Content:

   • Title your page "Contact Us" or something equally clear.
   • In the content editor, you can add any additional information like your business hours, location, or a brief welcome message.

5. Apply the Contact Template:

   • On the right-hand side under the “Template suffix” section, select contact from the dropdown menu.

6. Save:

   • Click Save to create your contact page.

This step-by-step process gives you a basic contact page that includes a form for customers to fill out.

Step 2: Customize Your Contact Page

If you’re using an Online Store 2.0 theme (like Dawn), you can further edit the layout:

1. Navigate to the Theme Customizer:

   • From your Shopify dashboard, go to Online Store > Themes, and then click Customize on your current theme.

2. Find and Edit Your Page:

   • Use the page selector dropdown at the top to select Pages and then locate your new Contact Us page.

3. Add Sections and Blocks:

   • Use the theme editor to add different sections or blocks like text blocks for additional information, images, or even a Google Map to show your location.

4. Configure Form Elements:

   • You can add extra fields to your contact form (like phone number or order number) for more specific queries.

5. Save Changes:

   • Once you’re satisfied with the layout and content, click Save.

Step 3: Add Your Contact Page to the Navigation Menu

To ensure customers can easily find your contact page:

1. Go to Navigation Settings:

   • From your Shopify dashboard, navigate to Online Store > Navigation.

2. Edit the Main Menu:

   • Select your Main Menu or Footer Menu depending on where you want to add the contact link.

3. Add a Menu Item:

   • Click Add menu item, enter "Contact Us" as the name, and search for the contact page you just created in the Link field.

4. Save Menu:

   • Click Save to update your navigation menu.

Best Practices for an Effective Contact Page

Include All Relevant Contact Information

A well-rounded contact page should offer various means of communication such as:

• Email Address: Ensure it’s monitored regularly.
• Phone Number: If you offer phone support.
• Physical Address: Useful for local businesses.
• Social Media Links: Easy for customers who prefer social platform communication.

Add a Compelling Call to Action

Below your contact form, encourage visitors to accomplish another goal such as:

• Signing up for a newsletter
• Following on social media
• Exploring a well-performing product category

Provide Links to a Help Center and Relevant Guides

Preemptively answer the most common customer inquiries with:

• FAQ Section: Address common queries about shipping, returns, etc.
• Help Center Links: Redirect to detailed guides.

Incorporate Customer Reviews or Testimonials

Use social proof by adding:

• Customer Reviews: Reinforce trust and credibility.

Simplify the Contact Form

Avoid overwhelming visitors with lengthy forms. Limit fields to essentials (name, email, message). Offer auto-complete and mobile-friendly options to enhance user experience.

Add Personal Touches

Let your brand's personality shine. A friendly tone, casual language, and even humor (if it fits your brand) can make your contact page more inviting.

Anti-Spam Measures

Use tools like reCAPTCHA to filter out spam while ensuring it's user-friendly.

Conclusion

A strategically designed and easily navigable contact page not only strengthens customer trust but also enhances overall user experience, driving better customer satisfaction and sales. By including multiple contact methods, FAQs, helpful links, and CTAs, you assure customers that you’re available to assist them.

Remember, a contact page isn't just another part of your site; it’s a crucial touchpoint between you and your customers. Implementing these steps and best practices will ensure your contact page is an asset to your Shopify store.

FAQ

What is a Contact Us page?

A Contact Us page is a dedicated part of your website where visitors can find ways to get in touch with your business, such as through a form, email, or phone number.

Do I need a Contact Us page for my Shopify store?

Absolutely. It helps build trust, improve user experience, and ensure customers can easily reach you with inquiries.

How do I customize fields in my Shopify contact form?

You can customize form fields by editing the code in your Shopify theme or using apps like PageFly or Form Builder.

How can I reduce spam from my contact page?

Implement reCAPTCHA or similar anti-spam tools to filter out unwanted submissions.

Why should I add other contact methods beyond a form?

Offering multiple contact methods ensures customers can reach you in their preferred manner which can increase their number of successful contacts.

By following this guide, you’re well on your way to creating a contact page that serves both your business and your customers effectively.