How to Add a Coming Soon Page to Shopify

Table of Contents

1. Introduction
2. Why You Need a Coming Soon Page
3. Steps to Create a Coming Soon Page on Shopify
4. Real-Life Examples of Effective Coming Soon Pages
5. Conclusion
6. FAQ

Introduction

Imagine you are eagerly awaiting the launch of your favorite brand's new product line, but there's no teaser, no buzz—just silence until launch day. Feels anticlimactic, right? The same disappointment can be felt by your potential customers if your upcoming Shopify store or product doesn't have a Coming Soon page to stir anticipation and excitement.

This post will guide you on how to add an effective Coming Soon page to your Shopify store, ensuring you capture interest and build a solid audience even before you launch. If you're about to embark on a new business adventure or introduce a groundbreaking product, read on to learn how to maximize this crucial pre-launch phase.

By the end of this article, you'll be able to create a compelling Coming Soon page that not only informs visitors about your upcoming launch but also engages and captivates them, transforming casual visitors into eager customers.

Why You Need a Coming Soon Page

A Coming Soon page serves as a powerful marketing tool by:

1. Generating Buzz: It keeps your potential customers informed and excited about what's coming.
2. Capturing Leads: Collecting email addresses and other contact information to build a pre-launch mailing list.
3. Building Anticipation: Creating a sense of urgency and excitement, which can lead to higher engagement on launch day.

Steps to Create a Coming Soon Page on Shopify

1. Launch a Password-Protected Coming Soon Page

The quickest method to get a Coming Soon page up and running is by enabling the password-protection feature that comes built-in with Shopify. This will allow you to hide your store behind a password while still giving prospective customers a taste of what's to come.

Steps:

1. Navigate to Settings: Go to the Shopify admin panel, then click on "Online Store" followed by "Preferences."

2. Enable Password Protection: Scroll down to the "Password protection" section and enable the password page. Enter a password that you can share selectively. This ensures only selected visitors can access it.

3. Customize your Password Page: Head over to "Themes," choose "Customize," then select "Password Page" from the drop-down menu. Here, you can edit the content by adding a catchy headline, relevant images, and an email sign-up form to collect visitor information.

2. Use a Custom Theme for Your Coming Soon Page

For a more customized Coming Soon page, you can create a separate theme that includes additional elements like countdown timers, teaser videos, and more.

Steps:

1. Duplicate Your Theme: In your Shopify admin, go to "Online Store," select "Themes," and then click on "Actions" followed by "Duplicate."

2. Customize the Duplicate Theme: Open the duplicated theme and start customizing it. Add sections like an email capture form, countdown timers, and more.

3. Activate the Theme: Once you are satisfied with your custom Coming Soon page, you can launch it by publishing this duplicate theme.

3. Use Shopify Apps for Enhanced Features

If you want more functionalities like advanced sign-up forms, social sharing buttons, and integrated marketing tools, Shopify apps can help.

Recommended Apps:

• Coming Soon Page & Maintenance Mode: This app is highly customizable and offers advanced features like countdown timers, sign-up forms, and social media integration.
• Privy: Useful for pop-up forms and exit-intent pop-ups to capture emails.
• Tidio Live Chat: Great for engaging visitors in real-time and gathering feedback.

4. Add Essential Elements to Your Coming Soon Page

A highly engaging Coming Soon page includes several key elements:

1. Compelling Headline:

Your headline should immediately grab attention. Make it clear what is coming and hint at the value it will offer.

2. Concise Copy:

Keep your message brief but impactful. Explain what’s coming, why it’s exciting, and how visitors can stay updated.

3. Countdown Timer:

Add a countdown timer to create urgency and excitement. This can be done using apps like Countdown Timer Bar.

4. Email Sign-Up Form:

An email sign-up form is crucial for capturing leads. Offer something in return, like a discount or early access, to entice visitors to sign up.

5. Social Sharing Buttons:

Allow visitors to share your Coming Soon page on social media. This expands your reach and generates word-of-mouth buzz.

6. Live Chat Widget:

Adding a live chat widget enhances user engagement by providing real-time support and gathering immediate feedback.

5. Monitor and Optimize

Once your Coming Soon page is live, monitor its performance using Shopify's built-in analytics tools. Adjust your strategy based on user engagement and feedback.

Real-Life Examples of Effective Coming Soon Pages

1. Depology:

This skincare brand used a large countdown timer and engaging imagery to generate buzz around its new product line. Their email sign-up form was front and center, making it easy for visitors to stay informed.

2. Fashion Nova:

Fashion Nova's Coming Soon page featured a sneak peek of their new collection, complete with product photos and pricing. This kept visitors on the page longer and increased anticipation.

3. Purelei:

By offering early bird discounts for pre-orders, Purelei incentivized immediate action, capturing leads and securing early sales.

Conclusion

Crafting a captivating Coming Soon page on Shopify is more than a simple "under construction" sign. It’s a strategic tool that builds excitement, captures valuable leads, and sets you up for a successful launch. By following the steps outlined in this guide, you can ensure that your Shopify Coming Soon page is both effective and engaging.

Ready to turn those expectant visitors into eager customers? Start building your Coming Soon page today and give your upcoming launch the momentum it deserves.

FAQ

Why do I need a Coming Soon page?

A Coming Soon page helps generate buzz, capture leads, and build anticipation for your upcoming product or store launch.

How long should a Coming Soon page be live?

Typically, a Coming Soon phase lasts between one to three months, depending on your pre-launch strategy and campaign duration.

What should be included on a Coming Soon page?

A compelling headline, concise copy, a countdown timer, email sign-up form, social sharing buttons, and a live chat widget are essential elements.

By following this comprehensive guide, you will be well on your way to creating an effective and engaging Coming Soon page for your Shopify store. Happy launching!